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From next-generation CRM tools, sophisticated segmentation, in-app messaging, push notifications and real-time dashboards, the SessionM Mobile Marketing Cloud does it all.

Quick Service Restaurants & Consumer Loyalty Trends

The quick service and fast casual restaurant industry is one of the fastest growing and profitable industries in the US…

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Impacts & Influencers In Consumer Decision-Making: A Study In Consumer Packaged Goods

Consumer packaged goods marketers will spend close to $5 billion on digital advertising in 2015. But is their approach to consumer…

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Formalizing a Strategy for Casual Restaurants: The Impact of Smartphones, Apps and Loyalty Programs

We surveyed over 8,000 mobile consumers and analyzed their responses to identify key ways QSR & fast casual restaurants can…

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Connecting the Multichannel Shopper: Smartphones & Consumer Decision Making

Accessing shoppers at brick-and-mortar locations can be difficult but by creating a mobile-first approach and offering loyalty programs, retailers can…

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